Scratch-and-sniff may be a relic of the past for some, but for others it can be used as part of a clever contest. Dark Horse Comics agrees, as they're setting up a scratch-and-sniff bookmark contest in support of Fight Club 2, written by Chuck Palahniuk, illustrated by Cameron Stewart and colored by Dave Stewart. Dark Horse Comics has provided 10,000 scratch-and-sniff bookmarks, numbered to correspond to a clue in the same-numbered Fight Club 2 issue, to select comic shops around the United States. Readers who correctly identify the scents on all five bookmarks are eligible to win the grand prize: every Fight Club 2 comic including variants, Fight Club 2 swag, an autographed collector’s edition of the Fight Club novel and the hardcover Fight Club 2 graphic novel (available June 2016). Ten additional winners will receive copies of the Fight Club 2 graphic novel and comics retailers chosen by winners will receive matching prizes.
Dark Horse will also be making a handful of bookmarks available to Diamond registered retailers who simply need to email Bookmark@DarkHorse.com with their name, store name and Diamond account number to be entered into the contest. Winners will be selected at random and will be notified by Friday, July 17, 2015. For more details on the Dark Horse Comics Fight Club 2 scratch-and-sniff bookmark contest, to enter the contest, or to find a comics retailer who has been sent bookmarks by Dark Horse, please visit http://joinProjectMayhem.com/Contest/.
Full press release below.
Dark Horse Comics Announces Fight Club 2 Scratch-and-Sniff Bookmark Contest