Tuesday, July 14, 2015

Dark Horse Announces Fight Club 2 Scratch-and-Sniff Bookmark Contest


Scratch-and-sniff may be a relic of the past for some, but for others it can be used as part of a clever contest. Dark Horse Comics agrees, as they're setting up a scratch-and-sniff bookmark contest in support of Fight Club 2, written by Chuck Palahniuk, illustrated by Cameron Stewart and colored by Dave Stewart. Dark Horse Comics has provided 10,000 scratch-and-sniff bookmarks, numbered to correspond to a clue in the same-numbered Fight Club 2 issue, to select comic shops around the United States. Readers who correctly identify the scents on all five bookmarks are eligible to win the grand prize: every Fight Club 2 comic including variants, Fight Club 2 swag, an autographed collector’s edition of the Fight Club novel and the hardcover Fight Club 2 graphic novel (available June 2016). Ten additional winners will receive copies of the Fight Club 2 graphic novel and comics retailers chosen by winners will receive matching prizes.

Dark Horse will also be making a handful of bookmarks available to Diamond registered retailers who simply need to email Bookmark@DarkHorse.com with their name, store name and Diamond account number to be entered into the contest. Winners will be selected at random and will be notified by Friday, July 17, 2015. For more details on the Dark Horse Comics Fight Club 2 scratch-and-sniff bookmark contest, to enter the contest, or to find a comics retailer who has been sent bookmarks by Dark Horse, please visit http://joinProjectMayhem.com/Contest/.

Full press release below.

Dark Horse Comics Announces Fight Club 2 Scratch-and-Sniff Bookmark Contest


July 11 -- San Diego, CA -- At San Diego Comic Con International, Dark Horse Comics announced today a scratch-and-sniff bookmark contest in support of the acclaimed FIGHT CLUB 2 mini-series, which is written by Chuck Palahniuk, illustrated by Cameron Stewart and colored by Dave Stewart, with covers by David Mack. Dark Horse Comics has provided 10,000 scratch-and-sniff bookmarks, numbered to correspond to a clue in the same-numbered FIGHT CLUB 2 issue, to select comic shops around the United States. Readers who correctly identify the scents on all five bookmarks are eligible to win the grand prize: every FIGHT CLUB 2 comic including variants, FIGHT CLUB 2 swag, an autographed collector’s edition of the FIGHT CLUB novel, and the hardcover FIGHT CLUB 2 graphic novel (available June 2016). Ten additional winners will receive copies of the FIGHT CLUB 2 graphic novel, and comics retailers chosen by winners will receive matching prizes.

Fans present for the FIGHT CLUB 2 panel during which the contest was announced were encouraged to attend dressed as Tyler Durden and Marla Singer. The scratch-and-sniff bookmark contest comes on the heels of Dark Horse Comics’ guerilla marketing efforts on behalf of FIGHT CLUB 2, including encouraging fans to contribute to the series’ mayhem with a guerilla marketing campaign utilizing the phrases "Tyler Durden Lives" and "Rize or Die" in order to win Easton Press limited, leather-bound editions of Palahniuk’s novels BEAUTIFUL YOU, FIGHT CLUB and SURVIVOR.

Dark Horse will also be making a handful of bookmarks available to Diamond registered retailers who simply need to email Bookmark@DarkHorse.com with their name, store name, and Diamond account number to be entered into the contest. Winners will be selected at random and will be notified by Friday, July 17, 2015.

For more details on the Dark Horse Comics FIGHT CLUB 2 scratch-and-sniff bookmark contest, to enter the contest, or to find a comics retailer who has been sent bookmarks by Dark Horse, please visithttp://joinProjectMayhem.com/Contest/.

About Dark Horse
Founded in 1986 by Mike Richardson, Dark Horse Comics has proven to be a solid example of how integrity and innovation can help broaden a unique storytelling medium and establish a small, homegrown company as an industry giant. The company is known for the progressive and creator-friendly atmosphere it provides for writers and artists. In addition to publishing comics from top talent, such as Eric Powell, Mike Mignola, Geof Darrow, Brian Wood, Gail Simone, Stan Sakai, and Guillermo del Toro, and comics legends, such as Will Eisner, Milo Manara, Kazuo Koike, Neil Gaiman and Frank Miller, Dark Horse has developed its own successful properties, such as The Mask, Ghost, X and Barb Wire. Its successful line of comics, manga and products based on popular properties includes Dragon Age, Buffy the Vampire Slayer, Aliens, Conan, Tomb Raider, Halo, The Witcher, Serenity, Game of Thrones, and Avatar: The Last Airbender. Today Dark Horse Comics is the largest independent comic book publisher in the US and is recognized as one of the world’s leading entertainment publishers.

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