Monday, September 28, 2015

BOOM! Studios Streamlines BOOM! Innovator Retailer Reward Program


The BOOM! Innovator Program is due for a relaunch. And BOOM! Studios is more than happy to oblige, doing so with a focus on rewarding the retail partners who have supported the company for the last 10 years. The goal of the program is to help push the industry forward by offering retailers a risk-free opportunity to provide new BOOM! Studios material to their customers. By stocking through single issues at the beginning of various series, stores are seen as consistent one-stop shops for a plethora of series. Of course, this also leads to trade sales down the road. In addition, retailers have risk-free trade-in value on all in-stock BOOM! items in their warehouse.

“There is more amazing comic content available to fans now than ever before, but that makes the job of a retailer to curate that content in their store even more challenging than before,” said BOOM! President of Publishing and Marketing Filip Sablik. “At BOOM! we believe strongly that part of our partnership with retailers is maximizing their sales at a reduced risk and the BOOM! Innovator program is a great way to do that.”

BOOM! wants to reward retail partners that are willing to take a strong position with the company as a publisher and stock BOOM!'s newest single issues. In exchange for stocking all single issues #1-4 each quarter (at a quantity based on the amount of locations a retailer has), retailers will qualify to return all unsold copies up to four times a year and redeem those books for free shipments of replacement BOOM! stock. Additionally, qualifying retailers will be featured in a monthly BOOM! Innovators ad and on the BOOM! website, as well as have a dedicated point of contact at BOOM! to coordinate signings, events, and promotional material.

Full press release below.
BOOM! Studios Streamlines the
BOOM! Innovator Retailer Reward Program

September 25, 2015 (Los Angeles, Calif.) - Award-winning publisher BOOM! Studios is pleased to announce that the BOOM! Innovator program is relaunching with a focus on rewarding the retail partners who have supported the company for the last 10 years.
The goal of the program is to help push the industry forward by offering retailers a risk-free opportunity to provide new BOOM! Studios material to their customers. By stocking through single issues at the beginning of various series, stores are seen as consistent one-stop shops for a plethora of series. Of course, this also leads to trade sales down the road. In addition, retailers have risk-free trade-in value on all in-stock BOOM! items in their warehouse.
BOOM! wants to reward retail partners that are willing to take a strong position with the company as a publisher and stock BOOM!'s newest single issues. In exchange for stocking all single issues #1-4 each quarter (at a quantity based on the amount of locations a retailer has), retailers will qualify to return all unsold copies up to four times a year and redeem those books for free shipments of replacement BOOM! stock. Additionally, qualifying retailers will be featured in a monthly BOOM! Innovators ad and on the BOOM! website, as well as have a dedicated point of contact at BOOM! to coordinate signings, events, and promotional material.
How will this benefit BOOM! as a publisher? It's pretty simple: BOOM! will have a list of retailers the company can point out to fans and say with confidence, "Shop at this store, they carry everything we publish." The company will also be able to build a more direct and personal relationship with their biggest supporters through this program. In the long run, BOOM! believes it will strengthen their customers and fan base as well and incrementally increase overall sales.  
“There is more amazing comic content available to fans now than ever before, but that makes the job of a retailer to curate that content in their store even more challenging than before,” said BOOM! President of Publishing and Marketing Filip Sablik. “At BOOM! we believe strongly that part of our partnership with retailers is maximizing their sales at a reduced risk and the BOOM! Innovator program is a great way to do that.”

Currently there are 74 retailers across the country signed up for the BOOM! Innovators program, and the publisher is excited to work hand-in-hand with those who have championed such titles as Lumberjanes, The Woods, Adventure Time, Mouse Guard, and more over the last decade. For inquiries about the Innovators program, feel free to reach out to Direct Market Representative Sam Kusek at skusek@boom-studios.com.

ABOUT BOOM! STUDIOS
Founded by Ross Richie in 2005, Diamond Gem Award-winning “Best Publisher” BOOM! Studios (boom-studios.com) generates a constellation of best-selling Eisner and Harvey Award-winning original and licensed comic books and graphic novels with the industry’s top talent. BOOM! Studios is comprised of four distinct imprints. The original Studios imprint is home to titles like Suicide Risk, The Woods, Irredeemable, Sons of Anarchy, and Big Trouble in Little China. Steven Grant’s graphic novel 2 Guns was released as a feature film from Universal Pictures, starring Denzel Washington and Mark Wahlberg. BOOM!’s all-ages imprint KaBOOM! publishes Charles Schulz’ Peanuts; Jim Davis’ Garfield; Cartoon Network’s Adventure Time, Regular Show, The Amazing World of Gumball, and Steven Universe; Mike Kunkel’s Herobear and the Kid; and Natasha Allegri's Bee and PuppyCat. BOOM!'s experimental imprint BOOM! Box publishes The Midas Flesh and Lumberjanes. In June 2013, BOOM! acquired Archaia Entertainment. Archaia is the Eisner and Harvey Award-winning graphic novel publisher of Mouse Guard, Cow Boy, Gunnerkrigg Court, Rust, and Jim Henson’s Tale of Sand. In October 2013, BOOM! Studios entered into a unique first-look relationship with 20th Century Fox, giving the studio access to its library of titles and giving the publisher access to Fox's vast catalog of films. In August 2014, BOOM! Studios began a similar first-look relationship with 20th Century Fox TV to develop properties for the small screen.

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