Archie Comics is on a tear lately, successfully redefining itself as a publisher. That transformation includes reimagining Archie and his crew, making Sabrina, the Teenage Witch darker and getting very adult with Dark Circle Comics. Now, the publisher is teaming up with Madefire for a brand new digital comics app. The new app, which goes live on iOS devices today, will feature a bold, streamlined storefront showcasing all of Archie’s diverse and top-selling titles, graphic novels and exclusive digital content.
“Archie has always been a leader—across the board, from the stories we publish to how we get the great content to our fans. Digital is a big part of this,” said Jon Goldwater, Archie Comics Publisher/CEO. “I’m immensely proud of the new Archie app—it brings us to the forefront of the medium again, thanks to the sterling work of our partners at Madefire. This is a forward-looking, engaging and sleek app that will serve Archie and entertainment fans well, and is a perfect way to ring in Archie’s 75th anniversary.”
While many comic publishers have chosen to keep their buy-as-you-go and “unlimited” digital comics apps separate, the new Archie Comics app forges new ground by merging both—allowing fans to experience the many worlds and adventures of their favorite Archie titles under the convenient roof of one aesthetically pleasing and groundbreaking app. App users will be given the option to utilize the “Archie Unlimited” service, an “all you can read” option available exclusively through the new Archie Comics app. In terms of content, the app will include comics and graphic novels from every Archie imprint, including the New Riverdale titles, traditional Archie stories, Archie Action’s Sonic and Mega Man series, Archie Horror and the company’s Dark Circle super hero books, eliminating the need for fans to switch between apps to fully enjoy the diverse and beloved Archie Comics experience. Additionally, the Archie Comics app will also feature a number of must-have exclusives for Archie fans, including the all-new Pep Digital ongoing series of collections and a new line of Dollar Digests.
“Jon and the team are re-inventing Archie and we’re very proud to be a part of that,” said Ben Wolstenholme, Madefire’s CEO & Co-founder. “Having a direct distribution to their fans is vital for Archie to build on their loyal community. Using our Motion Book Publisher platform, Archie has control of their apps, storefront, and digital comic formats from PDF to fully immersive Motion Books, as well as a flexible model for pricing. It’s a new era for Archie.”
The app, which boasts an all-new comics reader showcasing an improved and fluid reading experience, will also give readers new navigation options—allowing fans to browse by imprint, series, best-sellers and most popular, in addition to the ability to search directly for comics of their choice.
Full press release below.