Friday, February 28, 2014

Armor Hunters Unlocks Five Chromium Covers


Remember the 90s? When comics had all manner of foil, gold, silver and chrome covers? Valiant is feeling a little nostalgic and throwing things back to a different era. How so? By offering five wraparound Chromium covers this June and July for the Armor Hunters crossover event. And the publisher is probably the right one to do it, considering they introduced Chromium covers to readers way back when.

"Valiant introduced Chromium to comics and we won a slew of innovation awards for Joe Quesada's beautiful Chromium cover to the original X-O Manowar #0. We've received countless requests to bring Chromium back since our return in 2012, but wanted to wait until we had a story that justified its return. Now, with Armor Hunters, we have that story. In the wake of the announcement of Valiant First and Rai #1, the timing couldn't be better to launch our biggest crossover event yet with the armor-plated opening salvo it deserves," said Valiant Publisher Fred Pierce.

Valiant will offer qualifying retailers worldwide the chance to "unlock Chromium" with five specially manufactured, limited edition Chromium covers for Armor Hunters #1 (of 4), Unity #8 and X-O Manowar #26 in June; and Armor Hunters: Bloodshot #1 (of 3) and Armor Hunters: Harbinger #1 (of 3) in July. Non-chromium standard editions of all five titles will also be offered for sale. The covers will feature art by Jorge Molina, Mico Suayan, Clayton Crain, Philip Tan and Lewis LaRosa.

"This is bigger and bolder than anything we've done before. With Armor Hunters, Robert Venditti and Doug Braithwaite are laying down what could quite possibly be the most ambitious, most high stakes, most consequence-filled story in Valiant's history. We're going to be equally bold with our marketing and sales, and the first of those initiatives is Chromium. It's a story-centric enhancement that reaches right back to Valiant's roots and we're proud to be able to offer these five Armor Hunters Chromium Editions as on-the-shelf items for excited fans across the world," said Valiant CEO and Chief Creative Officer Dinesh Shamdasani.

Retailers will be eligible to "unlock Chromium" based on their orders of Armor Hunters #1 (of 4), Unity #8, X-O Manowar #26, Armor Hunters: Bloodshot #1 (of 3) and Armor Hunters: Harbinger #1 (of 3). After "unlocking" each separate title, qualifying retailers may order as many Chromium editions of the corresponding title as they like. Retailers be advised: due to the lead time needed to manufacture this special cover process, print runs for all five Armor Hunters Chromium editions have already been set. Supplies are robust but limited, and allocations may occur. If allocations do occur, they will be made based on initial orders.

Full press release below.
Valiant's Massive ARMOR HUNTERS Crossover "Unlocks" 
Five Blockbuster Chromium Covers in June and July!



This summer, Valiant is kicking its colossal, 18-part ARMOR HUNTERS crossover event to high gear with five wraparound Chromium covers in June and July!

Featuring art by an outstanding array of superstar talents – including Jorge Molina, Mico Suayan, Clayton Crain, Philip Tan, and Lewis LaRosa – each Chromium-wrapped ARMOR HUNTERS issue represents an all-new jumping-on point for Valiant's star-studded crossover epic.

Valiant will offer qualifying retailers worldwide the chance to "unlock Chromium" with five specially manufactured, limited edition Chromium covers for Armor Hunters #1 (of 4), Unity #8, and X-O Manowar #26 in June; and Armor Hunters: Bloodshot #1 (of 3) and Armor Hunters: Harbinger #1 (of 3) in July. Non-chromium standard editions of all five titles will also be offered for sale.

Contact your local retailer to pre-order your ARMOR HUNTERS Chromium Editions today...and ensure that you get the full, armor-plated experience of the biggest Valiant event ever!

"Valiant introduced Chromium to comics and we won a slew of innovation awards for Joe Quesada's beautiful Chromium cover to the original X-O Manowar #0. We've received countless requests to bring Chromium back since our return in 2012, but wanted to wait until we had a story that justified its return. Now, with Armor Hunters, we have that story. In the wake of the announcement of Valiant First and Rai #1, the timing couldn't be better to launch our biggest crossover event yet with the armor-plated opening salvo it deserves," said Valiant Publisher Fred Pierce.

"This is bigger and bolder than anything we've done before. With Armor Hunters, Robert Venditti and Doug Braithwaite are laying down what could quite possibly be the most ambitious, most high stakes, most consequence-filled story in Valiant's history. We're going to be equally bold with our marketing and sales, and the first of those initiatives is Chromium. It's a story-centric enhancement that reaches right back to Valiant's roots and we're proud to be able to offer these five Armor Hunters Chromium Editions as on-the-shelf items for excited fans across the world," said Valiant CEO and Chief Creative Officer Dinesh Shamdasani.

Retailers will be eligible to "unlock Chromium" based on their orders of Armor Hunters #1 (of 4), Unity #8, X-O Manowar #26, Armor Hunters: Bloodshot #1 (of 3), and Armor Hunters: Harbinger #1 (of 3). After "unlocking" each separate title, qualifying retailers may order as many Chromium editions of the corresponding title as they like. Retailers be advised: due to the lead time needed to manufacture this special cover process, print runs for all five Armor Hunters Chromium editions have already been set. Supplies are robust but limited, and allocations may occur. If allocations do occur, they will be made based on initial orders.










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