"Jug! Did you eat your phone?"
There was a time when Archie comics were the best representation of comics in general. It's been a long time since then and in that time, many other comics have taken off and spawned billion-dollar film adaptations. You can't hold down a good universe though, which is why the reboot of the Archie Comics universe continues in Jughead #1. The issue is written by Chip Zdarsky, illustrated by Erica Henderson and lettered by Jack Morelli.