Stan Lee sues himself?

Chalk this one up to what the hell. The Hollywood Reporter writes that Stan Lee Media Inc (SLM) is suing Marvel for ownership rights of Stan Lee's creations, such as Iron Man, Spider-Man and Hulk. Their contention is that all the interest in those characters was transferred from Marvel to SLM. SLM proceeded to go bankrupt in 2001, but reemerged in 2006 with a fresh claim that they were owed $750 million. With me so far? Good, because its about to get weirder. Stan Lee apparently had nothing to do with the lawsuit, and has subsequently filed a $50 million lawsuit against SLM. He claims that the company has hijacked his image and is stopping Lee from working on ventures with Disney and Virgin Comics. There's no word on Marvel in all of this, but one can only assume their reaction is "WTF?" Stan Lee sues Stan Lee Media