Wolverine's got milk

I suppose I should be happy to see the most recent Got Milk ad feature Wolverine. I mean, obviously it's a tie-in to the upcoming X-Men Origins: Wolverine film, but part of me feels that Hugh Jackman's Wolverine is becoming bigger than the character itself. And I don't know that that's a good thing. But, let's be happy that comics really are going mainstream, and hope for the best.