Lady Deadpool same-day second printing

When Nintendo's Wii first hit American shores they were damn near impossible to find. I should know, considering I went to Toys R' Us on launch night, CompUSA Thanksgiving evening and Target on Black Friday. Little did I know that GameStop (ugh) would be the savior and I finally found one a week after it was launched. Scores of others weren't so lucky, and there were reports that Nintendo was artificially creating demand by withholding supply. Great story right? Why the hell am I telling you it you ask? Marvel saw how popular Deadpool has become and had Rob Liefeld create a new version: Lady Deadpool. Deadpool: Merc With a Mouth #7 hits stores 1/20/2010 and in an act that could be considered Marvel artificially creating demand the second printing variant will appear alongside the first print. Wait, what? You're probably wondering what's the difference. I mean, they're both the same issue and normally subsequent printings are sent to retailers at least a few weeks after the initial printing. Marvel says that retailers are declaring preorder sellouts, meaning that there's clearly a market for this book. But having the second printing simultaneous with the first? I don't know Marvel...seems a little shady business-y. The variant features a Rob Liefeld cover and features a story written by Victor Gischler. Other artists on the docket include Kyle Baker, Bong Dazo and Das Pastoras. Full press release below. Celebrate Lady Deadpool’s First Appearance With Unprecedented Same-Day Second Printing! Marvel is proud to announce that due to consistently overwhelming demand from retailers for Deadpool and Deadpoool: Merc With a Mouth, resulting in immediate sell outs of every issue from each series all year long, the hotly anticipated extra-sized Deadpool: Merc With A Mouth #7 will hit stores alongside Deadpool: Merc With A Mouth #7 Second Printing Variant! Featuring an all-new cover by the legendary Rob Liefeld on the second printing, this issue marks the debut of Lady Deadpool, courtesy of series writer Victor Gischler along with red hot artists Rob Liefeld, Kyle Baker, Bong Dazo and Das Pastoras! In order to meet the expected sell out for the first printing of Deadpool: Merc With A Mouth #7, Marvel is offering an unprecedented second printing on the same day to meet retailer and fan demand. Retailers, please check the Marvel Mailer for complete Deadpool: Merc With A Mouth #7 Second Printing Variant ordering details so that you’re fully stocked up on the biggest Deadpool event since his first appearance! DEADPOOL: MERC WITH A MOUTH #7 (NOV090511) Written by VICTOR GISCHLER Penciled by ROB LIEFELD, KYLE BAKER, DAS PASTORAS & BONG DAZO. Wraparound Cover by ARTHUR SUYDAM Parental Advisory …$3.99 FOC—12/28/09, On-Sale—1/20/10 DEADPOOL: MERC WITH A MOUTH #7 SECOND PRINTING VARIANT (OCT098010) Written by VICTOR GISCHLER Penciled by ROB LIEFELD, KYLE BAKER, DAS PASTORAS & BONG DAZO. Cover by ROB LIEFELD Parental Advisory …$3.99 FOC—12/28/09, On-Sale—1/20/10